Bad Surveys are Everywhere

The internet has made it easier than ever to conduct in-house market research, but that doesn’t mean you should.

It’s easy to understand the allure of do-it-yourself survey websites like SurveyMonkey and Google Forms. Hiring a marketing firm to conduct your research is expensive — even a simple readership survey will typically cost thousands of dollars. For small companies, it can be hard to justify those costs when…

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Benya Clark

Benya Clark

23K Followers

I’m a lawyer turned writer from North Carolina. I write about sobriety, mental health, and more. Subscribe to my weekly newsletter at exploringsobriety.com.